Portfolio
A selection of media programs, creator launches and editorial series. Most are global; all of them try to feel local.
FOOH SOCIAL CAMPAIGN · HOKA · 2025
Led media for HOKA's biggest and boldest digital stunt: a Faux-Out-Of-Home film placing the Skyward X onto the Statue of Liberty. The launch had the internet asking if it was real — and drove 2M+ organic engagements across HOKA's social channels.
DOOH / PROGRAMMATIC · UGG · 2025
A month-long DOOH campaign for UGG's Rain-or-Shine collection. Weather-triggered creative, hyper-local proximity targeting and omnichannel retargeting turned forecasts into purchase moments — lifting awareness, consideration and intent.
EXPERIENTIAL / OOH · HOKA · 2025
A 48-hour immersive activation that transformed a Manhattan block into a Joshua Tree desert to launch the Mafate X trail shoe — climate control, native flora, and a real-time Unreal Engine backdrop that matched each runner's pace. Between runs, the build became a 3D billboard for the elite trail community.