About
I help brands feel lived in.
I'm a media manager with 10 years of experience leading integrated full-funnel campaigns across search, paid and organic social, video, audio, out-of-home, display, CRM, experiential, creator programs, and editorial for tech and lifestyle brands.
My favorite work sits where strategy meets craft — turning a brief into a story that reaches the right person at the right moment, then building thoughtful follow-up systems that deepen connection over time. I care as much about how a campaign is experienced by the audience as I do about how it performs.
Outside of work, you'll find me cooking for too many people, making 35mm prints of my adventures, and writing a slow newsletter about hospitality.
How I work
Local first
Big media works because someone, somewhere, made it personal. I start with the place and the people.
Make the system
I love a great campaign, but I obsess over the system that lets the next ten happen on time and on brand.
Earn the attention
Distribution isn't a media plan — it's a promise. Every piece should deserve the seconds it asks for.
Experience
2025 — Present
Global Brand Media Manager · Amazon
Own media strategy at Amazon for Ring, driving full-funnel growth across consumer, B2B, and developer audiences. Build scalable acquisition engine for Ring Business and the Ring Appstore through integrated media, partnership, and audience strategy.
2018 — 2025
Sr. Brand Media Manager · Deckers Brands (UGG & Hoka)
Owned channel strategy during a defining growth era that helped scale UGG and HOKA into global category leaders. Contributed to Deckers Brands growth from roughly $2B to nearly $5B in annual revenue by building media into a full-funnel growth engine across brand awareness, customer acquit ion, and market expansion. Personally recognized for leading and contributing to campaigns honored across industry programs such as the Webby Awards, Shorty Awards, and Digiday.